Los curiosos orígenes de algunas de las grandes empresas tecnológicas



Cuando pensamos en Sony, Nokia, IBM o Nintendo, a todos nos vienen a la cabeza consolas, teléfonos móviles, ordenadores o microprocesadores, pero aunque pueda sorprender, en sus orígenes ninguna de estas empresas se dedicaba a los campos que las han hecho mundialmente conocidas.

Nokia


Fundada en 1865 por Fredrik Idestam cuando Finlandia todavía formaba parte del Imperio Ruso, fue originariamente una fábrica de pulpa de madera para la producción de papel sita en el suroeste del país. Posteriormente fue reubicada en la ciudad de Nokia, de donde cogió su nombre en 1871.

Photobucket

Fredrik Idestam

Éste fue el primer logo de la compañía:


En 1967 adoptó su denomación definitiva, Nokia Corporation, y continuó creciendo mientras fabricaba productos tan variados como neumáticos para coches y bicicletas, papel, zapatos, ordenadores o televisores.

No fue hasta 1987 cuando se introdujo en un nuevo mercado que por aquel entonces comenzaba a dar sus primeros pasos y que distaba mucho de parecerse a lo que es hoy en día. Me refiero, cómo no, a la telefonía móvil. Lo hizo con el Mobira Senator, un armatoste de 9,8 Kg pensado para llevar integrado en los coches de aquella época que hacía gala de una pantalla monocromo y utilizaba tecnologia NMT 450, siglas del 'Nordic Mobile Telephone', un estándar noruego de telecomunicaciones que una década después acabaría dando lugar al GSM.

Sony


En septiembre de 1945, poco después de que acabara la 2ª Guerra Mundial, un joven japonés llamado Masaru Ibuka abrió un pequeño taller para la reparación de radios en la tercera planta de un edificio de Tokio que había resultado bombardeado durante el conflicto bélico.


Masaru Ibuka

Además de reparar radios, Ibuka y sus empleados fabricaban convertidores de onda corta, adaptadores que podían convertir fácilmente radios de onda media en superheterodinos o receptores de ondas de cualquier longitud.


Akio Morita

Poco después, Akio Morita, amigo personal de Ibuka, a quien había conocido en las reuniones del Comité de Investigaciones en Período Bélico, supo de la aventura que había emprendido su colega, se puso en contacto con él y decidieron trabajar codo con codo para hacer crecer el negocio.

Comenzaron a vender un voltímetro de tubos al vacío que tuvo una gran aceptación, hasta el punto de que el 7 de mayo de 1946 decidieron dar un paso adelante y convirtieron lo que poco antes era sólo una tienda en toda una compañía, a la que llamaron Tokyo Tsushin Kogyo o Totsuko (Corporación de Ingeniería de Telecomunicaciones de Tokio).

Durante los siguientes años, Ibuka y Morita estuvieron buscando un nombre más apropiado, más corto y más fácil de recordar para su compañía hasta que en 1955 se decantaron por Sony, un término que resulta de la mezcla entre la palabra latina 'sonus' (sonido), la inglesa 'sunny' y de 'sonny-boys', un término japonés que significa prodigios.

IBM


IBM nació el 15 de junio de 1911 fruto de la fusión de 3 empresas, Tabulating Machine Company, Computing Scale Corporation e International Time Recording Company. Su denominación inicial, Computing Tabulating Recording Corporation (CTR), pervivió hasta el 14 de febrero de 1924, cuando cambió su nombre a International Business Machines Corporation (IBM).

En la siguiente imagen podrán ver la evolución que ha experimentado la imagen de esta marca:


Las compañías que dieron origen a IBM fabricaban productos tales como sistemas para el control de empleados, máquinas para cortar carne o equipos para la gestión de tarjetas perforadas. El éxito comercial de estos últimos aparatos, fundamentales en la evolución de los primeros computadores, fue lo que decidió a sus responsables a centrarse en la comercialización de los mismos y dejar de lado el resto de artículos.

Por cierto, el primer ordenador con las siglas de IBM no llegó hasta 1944. Respondía al nombre de Automatic Sequence Controlled Calculator, aunque fue más conocido como Mark I, y fue la primera máquina capaz de ejecutar cálculos complejos de manera automática.

Nintendo


Hoy es una de las marcas más conocidas a nivel mundial y su imagen está asociada, indefectiblemente, a la fabricación de consolas y videojuegos de éxito, pero sus inicios fueron completamente diferentes. Nintendo fue fundada en Kioto el 23 de septiembre de 1889 por Fusajiro Yamauchi y durante más de medio siglo esta compañía se dedicó únicamente a la producción y distribución de un juego de cartas llamado hanafuda.


Hiroshi Yamauchi

En 1963, Hiroshi Yamauchi, nieto de Fusajiro Yamauchi, renombró la Nintendo Playing Card Company como Nintendo Company, Limited y dio el visto bueno para que la empresa expandiera sus áreas de negocio habituales y probara suerte con proyectos que nada tenían que ver con los naipes.


Así, se hicieron cargo de una flota de taxis made in Nintendo, pusieron en marcha una cadena de hoteles, un servicio de cómida rápida e incluso un canal de televisión propio. Todos estas aventuras empresariales fueron fracasando una tras otra y llevaron a la compañía a una difícil situación económica, acuciada por las deudas. Vistos los fallidos intentos de los años previos, y asumiendo además que las ventas de cartas estaban bajando con el paso de los años, Nintendo optó por centrarse en la fabricación de juegos.

La mala situación financiera pasó a mejor vida en 1970, cuando Gunpei Yokoi, uno de los ingenieros de mantenimiento de Nintendo, desarrolló por su cuenta un brazo extensible que llamó la atención de Yamauchi, quien decidió comercializarlo ese mismo año bajo el nombre de Ultra Hand. Esas navidades el producto se convirtió en todo un éxito, llegándose a vender aproximadamente 1,2 millones de unidades.

Yokoi fue ascendido al área de desarrollo de productos, a la que poco tiempo después llegó un joven programador llamado Shigeru Miyamoto, el que para muchos (me incluyo) es el mayor genio que ha parido la industria de los videojuegos.

En 1975, Nintendo llegó a un acuerdo con Philips para distribuir en Japón la Magnavox Odyssey, la primera consola de la historia. Aunque en esos años la popularidad del ocio electrónico, y de las consolas en particular, no tenía nada que ver con el actual, la compañía comenzó a adentrarse en este sector y ya en 1978 produjo su primer videojuego, Computer Othello.

A éste le siguieron obras maestras como Radar Scope o Donkey Kong, cuya gran aceptación llevó a los responsables de Nintendo a dar su aprobación para que se desarrollara una consola de 8 bits a la que llamaron Nintendo Entertainment System (NES) y que pusieron a la venta en 1983.

Fuente y agradecimientos:  http://www.abadiadigital.com/articulo/los-extranos-origenes-de-algunas-de-las-grandes-empresas-tecnologicas-de-nuestros-dias/

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